Move Over Black Friday and Cyber Monday, Make Room For "Green Tuesday"

Shoppers who want to save green — and be greener — during the holiday season are the focus of a major new push by the nonprofit Green America to make the Tuesday after every Thanksgiving Green Tuesday. To kick off this new annual holiday shopping tradition, Green America's GreenDeals.org website will be offering special deals for the week starting on the first "Green Tuesday" — November 29, 2011. Much like Groupon does for general shoppers, GreenDeals.org offers discounts and deals from local and national green online businesses that are approved by Green America. Since its launch one year ago, GreenDeals.org has acquired over 160,000 green members and has featured over 150 deals from green businesses. "Green Deals makes it possible to give great gifts for the holidays, while also giving back to the planet," said Green America corporate responsibility director Todd Larsen in a news release. "Many consumers who are turned off by shopping at big-box stores during the holiday season will welcome this opportunity to participate in a way that is in line with their values, and save money at the same time." A total of 15-20 products and coupons ranging from 30-50 percent off will be featured from November 29 - December 6. Additional "side deals" for 10-20 percent off also will be featured on GreenDeals.org Web pages. Additionally, the GreenDeals.org Facebook page will feature daily contests and special GreenDeals.org credits.

GreenDeals.org features a new deal or discount every 24-48 hours. Examples of special deals to be offered during the initial "Green Tuesday" week include the following products and services:

Fromwartopeace.com – Jewelry made from recycled nuclear bomb equipment;
Backtotheroots.com – Indoor mushroom garden kit (as featured in the Wall Street Journal);
Driwater.com – Self-watering system for indoor or outdoor plants;
Organic Essence Lip Balm – USDA organic certified balm for chapped lips this winter;
Better World Club Annual Membership – The green auto (and bicycle!) club; and
Indigenous Designs Clothing – Stylish fair trade and organic clothes for women and men.

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